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Most people don't get started because of fear

Ep 34: How I Got Started

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Recently a question was asked on a group I belong to, “What’s your reason for not starting your business?” The primary reason for most people not getting started was fear: of failure; not being successful; not being good enough.

Here I share how I started my business back in February 2000 in the hope it will help others get the courage they need. Back then, VAs really were a completely novel concept here (especially in Queensland) (and not confused with offshore call centres), when we didn’t have 99% of the apps and technologies available today, and when we were operating on dial up internet. {gasp!}

 

Resources:

Some of the organisations I mention in the podcast no longer exist. Here’s one to consider joining:

VA Directory (A Claytons Secretary) – including VA Trainer

VA Classroom – if you’re after specific training

Podcast: Five Tips for Starting Your VA Practice

 

 

Work life balance is it a myth

Ep 33: The Myth of Work-Life Balance

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The Courier Mail ran an article about an NBN commissioned study highlighting that many small business owners who had begun their business in the hope of achieving work/life balance were no longer living the dream. The nationwide study of 700 business owners with fewer than 100 employees shows they want to work half the hours they are. This desire for work/life balance is behind many start-ups – but I think we should be aiming for work/life integration – especially those who are home-based self-employed.

 

Resources:

National Museum of Australia – Defining Moments in Australian History – The 8 Hour Day

The Courtier Mail – Small Business Owners Lament the Loss of Work Life Balance

How do clients find you if you don't market yourself

Ep 32: You Are Your Best Marketer

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Do you rely on family and friends to help market your business? Do you feel ‘miffed’ if they overlook you? I think we all go through that – especially start ups – but no one knows your business like you and no one can market you like YOU!

quality clients who pay your rate

Ep 31: Good Quality Clients Who Pay Your Rate

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A listener asked for a show covering how to attract good quality clients who are willing to pay your rate, and won’t try and bargain you down. This is probably the second most asked question by VAs in particular – after “How much do I charge?” In this show I share some tips from my own experiences, as well as some from industry legends Sharon Williams and Kathie Thomas.

If you have your own tips to share, please do so in the comments!

 

Links:

OIVAC – http://www.oivac.com

The 24 Hour Secretary – http://www.the24hoursecretary.com

Alliance for Virtual Business – http://www.allianceforvirtualbiz.com

VA Directory – http://www.vadirectory.net

Elizabeth Mary Hancock – https://www.elizabethmaryhancock.com

 

Other Episodes referred to:

Ep 5 – Getting Clients

Ep 15 – What do I charge?

Ep 19 – Client Purchasing Decisions

 

(Image: Getty Images)

Ep 30: Brand Damage Online

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We have discussed damage to your online reputation in other podcasts, but in this show I give you a real life example of one online retailer whose post on her Facebook business page resulted in some potentially serious damage to her brand.

 

References:

Women’s March:

https://www.womensmarch.com/mission

https://en.wikipedia.org/wiki/2017_Women’s_March

 

Previous Podcast:

Ep 23 – Are you killing your online reputation

 

 

Ep24: Are You Killing Your Online Reputation – Part 2

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In the second part of Are You Killing Your Online Reputation I talk about dealing with colleagues online and share some guidelines for avoiding the pitfalls of social media.

Have you noticed a decline in the way people treat each other online – especially colleagues? We seem to be more focused on the ‘drama’ than supporting and sharing. This was evidenced in an online space recently where a question asking for help received no replies at all, and one talking about the bad behaviour of a third party elicited over 50 comments including (well meaning?) offers to ‘bad mouth’ in return. Share your comments – but please don’t mention specific people or businesses!

(Did you miss Part 1? Find it here.)

Ep23: Are You Killing Your Online Reputation – Part 1

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Everyone seems to be using social media these days but are you careful about what you post … all the time? You probably won’t ever know who or how many people are watching/following you. If you use social media for business promotion, you must be careful you are on-brand all the time.

It’s amazing how many people don’t think about the damage they can be doing online to their reputation. Once it’s online, it’s online forever!

Thanks to Sharon Williams of The 24 Hour Secretary for sharing her 5:3:2 rule with me!

Ep22: Putting the ‘Social’ Back into Social Media

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Social media seems to have lost something over recent years – being social. And we seem to have forgotten that Facebook is a tool – a service provided to us for free, but people complain about how it’s “always changing”. Are we too focused on the drama and have lost the ability to be social in this new ‘faceless’ age of communication?

Ep21: Social Media a Waste of Time

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You often hear business people refer to social media involvement as ‘wasting time’. Is it? Is social media a waste of time? Maybe it depends how you’re using it.

Ep20: Admin Work Unskilled?

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I heard a client once refer to administration or clerical work as “unskilled”. Is it? Is that what the general public think? What do you think? Share your comments below!