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Ep 30: Brand Damage Online

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We have discussed damage to your online reputation in other podcasts, but in this show I give you a real life example of one online retailer whose post on her Facebook business page resulted in some potentially serious damage to her brand.

 

References:

Women’s March:

https://www.womensmarch.com/mission

https://en.wikipedia.org/wiki/2017_Women’s_March

 

Previous Podcast:

Ep 23 – Are you killing your online reputation

 

 

Ep 29: More on Continuing Education

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This is a short follow up podcast on continuing education. It’s so important as a VA to keep up to date with latest trends in tech so you can help your clients and keep ahead of the game.

 

Conferences to consider:

OIVAC

Australian VA Conference

 

(Image Credit: Jeshu John)

Ep 28: Peaks and Troughs in Business

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If you’re going to go into business, you need to understand that there will be peaks and troughs. Business ebbs and flows. So what do you do to help you through those low points?

 

Some useful network links:

Australian Virtual Assistants Association

VA Directory

Alliance for Virtual Business

International VA Association

 

 

(Image Credit: Jeshu John)

Ep27: Can They Do That??

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There have been some discussions on various forums for VAs about cheap labour providers offering services for $5 per hour or less and usually these relate to offshore providers. But it seems there is now a new breed of contractor offering services for this price right here in Australia. This raised the question “Can they do that??”

 

Related to this topic:

You might also like Episode 15: What Do I Charge?

 

Resources:

I refer to the ATO’s employer -v- contractor tool. The link is here:

https://www.ato.gov.au/Calculators-and-tools/Employee-or-contractor/

Ep 26: Your Digital Legacy

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It’s not something we like to think about but as the saying goes “None of us are getting out of this alive”. But when we do shuffle off this mortal coil, what happens to the digital footprint we leave behind in social media spaces, blogs and websites?

You can find some more great articles on this topic at New Scientist.

For an online memorial off Facebook check out Heaven Address.

Ep 25: Do you Brand Your Car?

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Following on from our podcasts about your online reputation – what about your reputation in real life? If you brand your car or your clothing with your business name or logo your behaviour and that of your staff is always on display. Are you giving the best impression?

Ep24: Are You Killing Your Online Reputation – Part 2

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In the second part of Are You Killing Your Online Reputation I talk about dealing with colleagues online and share some guidelines for avoiding the pitfalls of social media.

Have you noticed a decline in the way people treat each other online – especially colleagues? We seem to be more focused on the ‘drama’ than supporting and sharing. This was evidenced in an online space recently where a question asking for help received no replies at all, and one talking about the bad behaviour of a third party elicited over 50 comments including (well meaning?) offers to ‘bad mouth’ in return. Share your comments – but please don’t mention specific people or businesses!

(Did you miss Part 1? Find it here.)

Ep23: Are You Killing Your Online Reputation – Part 1

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Everyone seems to be using social media these days but are you careful about what you post … all the time? You probably won’t ever know who or how many people are watching/following you. If you use social media for business promotion, you must be careful you are on-brand all the time.

It’s amazing how many people don’t think about the damage they can be doing online to their reputation. Once it’s online, it’s online forever!

Thanks to Sharon Williams of The 24 Hour Secretary for sharing her 5:3:2 rule with me!

Ep22: Putting the ‘Social’ Back into Social Media

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Social media seems to have lost something over recent years – being social. And we seem to have forgotten that Facebook is a tool – a service provided to us for free, but people complain about how it’s “always changing”. Are we too focused on the drama and have lost the ability to be social in this new ‘faceless’ age of communication?

Ep21: Social Media a Waste of Time

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You often hear business people refer to social media involvement as ‘wasting time’. Is it? Is social media a waste of time? Maybe it depends how you’re using it.