Archive for Podcast

Ep 25: Do you Brand Your Car?

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Following on from our podcasts about your online reputation – what about your reputation in real life? If you brand your car or your clothing with your business name or logo your behaviour and that of your staff is always on display. Are you giving the best impression?

Ep24: Are You Killing Your Online Reputation – Part 2

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In the second part of Are You Killing Your Online Reputation I talk about dealing with colleagues online and share some guidelines for avoiding the pitfalls of social media.

Have you noticed a decline in the way people treat each other online – especially colleagues? We seem to be more focused on the ‘drama’ than supporting and sharing. This was evidenced in an online space recently where a question asking for help received no replies at all, and one talking about the bad behaviour of a third party elicited over 50 comments including (well meaning?) offers to ‘bad mouth’ in return. Share your comments – but please don’t mention specific people or businesses!

(Did you miss Part 1? Find it here.)

Ep23: Are You Killing Your Online Reputation – Part 1

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Everyone seems to be using social media these days but are you careful about what you post … all the time? You probably won’t ever know who or how many people are watching/following you. If you use social media for business promotion, you must be careful you are on-brand all the time.

It’s amazing how many people don’t think about the damage they can be doing online to their reputation. Once it’s online, it’s online forever!

Thanks to Sharon Williams of The 24 Hour Secretary for sharing her 5:3:2 rule with me!

Ep22: Putting the ‘Social’ Back into Social Media

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Social media seems to have lost something over recent years – being social. And we seem to have forgotten that Facebook is a tool – a service provided to us for free, but people complain about how it’s “always changing”. Are we too focused on the drama and have lost the ability to be social in this new ‘faceless’ age of communication?

Ep21: Social Media a Waste of Time

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You often hear business people refer to social media involvement as ‘wasting time’. Is it? Is social media a waste of time? Maybe it depends how you’re using it.